4— Number of people in the Memphis phone book whose last name is "Christmas"
0 — Number of people in Memphis whose last name is "Claus"
38117 — Zip code of St. Nick Street in East Memphis
$14 — Amount spent at Wayne's Wholesale Candy Company on peppermints and candy canes for this month's cover
1966 — Year Kwanzaa was established as the first African-American holiday in America. The Swahili name means "first fruits."
$1.5 billion — Amount Americans spend on Christmas trees annually
36 million — Number of trees harvested annually for Christmas trees
22 million — Households without a Christmas tree in 2007
8 — Size, in inches, of a typical chimney flue
46 — Estimated size, in inches, of the waist of Santa Claus
$1.2 billion — Value of Christmas ornaments imported from China
47 — Percent of those who say they'd toss a holiday fruitcake in the trash without delay
$34.18 — Average amount consumers expect to spend on holiday decorations this year, according to the National Retail Federation
56 — Touchdown passes thrown by Archie Manning in his career at Ole Miss (three years)
81 — Touchdown passes thrown by Eli Manning in his career at Ole Miss
89 — Touchdown passes thrown by Peyton Manning in his career at Tennessee
