Call me crazy (many of my doctors do), but I really love the stark simplicity of this ad, found in the back pages of a 1954 Treadwell High School yearbook.
It tells you to "Eat" and then it tells you where: Pig Pen. And not "Eat at" or even "The Pig Pen." Nope, just: "Eat ... Pig Pen."
The tone is very "Me Tarzan, You Jane."
You've got the address on Summer, and even the one-word summary of the type of eatery: "Barbecue." You really can't get more concise than that.
But then, perhaps because they had all that space to fill, they dropped in the mouth-watering slogan: "Where you get a bargain in a good fat pig," which not only suggests the prices are low, but gosh isn't a "good fat pig" just about the best kind for a barbecue?
Plus, it would make a fine band name: Good Fat Pig.
The Pig Pen is gone, replaced by a lovely parking lot, but if you have a hankering for barbecue, you can just step next door, to Tops. Be sure to ask ’em if their sandwiches came from "a good fat pig."
