We set about exploring the lives Memphians live, and realized we wanted to recount some of their stories more visually than verbally. These street-fashion photos represent the Memphis we walk through day in, day out: bright with personality, authentic, unvarnished. No staging, no styling – just true Memphis style: inspiring, innovative, inventive.

Stephen Duckett, photographed by Ziggy Mack

Zoe Elliotte, photographed by Ziggy Mack