Drink "Electrified" Water!

An old ad urged Memphians to drink a curious beverage.




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1122 Union Ave was a happening location

Longtime readers of Mr. Lauderdale will no doubt remember this great piece from 2014.


J Yuma 207 days ago

Electrified Water

Hmm, puts one in mind of the "alkaline" water craze currently in vogue.

Todd Collier 208 days ago


Vance Lauderdale

Ask Vance is the blog of Vance Lauderdale, the award-winning columnist of Memphis magazine and Inside Memphis Business. Vance is the author of four books: Ask Vance: The Best Questions and Answers from Memphis Magazine’s History and Trivia Expert (2003), as well as Ask Vance: More Questions and Answers from Memphis Magazine’s History Expert (2011), Vance Lauderdale’s Lost Memphis (2013), and Vance Lauderdale’s More Lost Memphis (2014). He is also the recipient of quite a few nice awards (including “Best Blog - 2017” from the Society of Professional Journalists Green Eyeshade Awards), the creator of several eye-catching wall calendars, and the only person we know with a vintage shock-treatment machine in his den.